Bourjois – Mr.Grover

BOURJOIS PARIS

BOURJOIS

Beauty Magic Mirror - UI, UX and Art direction

Magic Mirror - Pick a lipstick, and it's instantly applied !

The World's First Blended Reality Magic Mirror

Project Brief

Coty cosmetics brand, Bourjois, enlisted Holition to build a bespoke magic mirror for the launch of their newly refurbished store in Paris. Holition ideated a 'blended reality' magic mirror, that combined Perch Interactive's technology with Holition's FACE by Holition™ facial recognition technology to produce a never before seen experience that connects AR makeup try-on to physical product.

Just a pick a Lipstick, and it's instantly applied to your face ! This magic mirror is the first of many that Holition is working on, for the iconic french brand Bourjois. The media have described the mirror as "Reinventing the beauty experience through purposeful and personalised innovation."

Next time you're in Paris, be sure to go get a virtual makeover at the Bourjois Boutique at 101 Rue Berger, 75001 Paris!

Project Brief

Coty cosmetics brand, Bourjois, enlisted Holition to build a bespoke magic mirror for the launch of their newly refurbished store in Paris. Holition ideated a 'blended reality' magic mirror, that combined Perch Interactive's technology with Holition's FACE by Holition™ facial recognition technology to produce a never before seen experience that connects AR makeup try-on to physical product.

Just a pick a Lipstick, and it's instantly applied to your face ! This magic mirror is the first of many that Holition is working on, for the iconic french brand Bourjois. The media have described the mirror as "Reinventing the beauty experience through purposeful and personalised innovation."

Next time you're in Paris, be sure to go get a virtual makeover at the Bourjois Boutique at 101 Rue Berger, 75001 Paris!