Charlotte Tilbury

Owns

Beauty Magic Mirror - Augmented Reality

Branding, Packaging, Website & App UI, UX design

Client

Charlotte Tilbury

 

 

Team

Holition

 

 

My Role

UI, UX, Art Direction and Virtual Cosmetics

 

 

Awards

RetailWeek Tech award 2017 - Instore Innovation



Countries:

London, Hong Kong, Dubai, Kuwait & Doha

  

 

 

Client

Owns Ltd

 

Services

Branding, Packaging, Website & App UI, UX design

  

Web Development

Make Agency, London

 

Awards

Talent award 2017 (Overall design - UK winner)

 

 

 

Project Brief

Holition was invited by world-renowned make up artist, Charlotte Tilbury to create and develop two interactive Magic Mirrors for the launch of Charlotte’s flagship store in London’s Westfield Shepherds Bush. Each full view touchscreen Magic Mirror lets customers ‘try on’ virtually each one of  Charlotte's famous 10 Makeup Looks. 

 

All the looks, including Bombshell, Vintage Vamp and Dolce Vita, are simulated using Holition’s highly advanced real-time tracking and realistic visualisation in combination with skin tone detection and a recommendation process for suggesting a best look.  Each look takes into account the customer's skin colour and tones, thereby achieving a perfect natural blend. The full range of products are available for try on including foundation, blusher, eye shadow, eyeliner, mascara, lipliner, lipstick and contouring techniques.

 

Holition's team worked alongside Charlotte Tilbury’s makeup artists to learn how makeup is applied, including the layering and blending. This was then carefully replicated digitally to create a realistic visualisation. Users can even try on all 10 looks in 40 seconds, take a snapshot and email their preferred choice.

Project Brief

Owns, a London-based contemporary footwear label inspired to innovate by ideas which have found their most recent expression in present culture. With a target audience who believe in bending stereotypes about gender, sexuality and masculinity; Owns footwear project creates new relationships and allows customers to participate in the process of shoemaking. Their revolutionary concept juxtaposes modern technology with traditional shoe manufacture.

 

Mr.Grover was approached by the owners to work on an integrated branding solution which involved branding, website & app UI, Ux Design, shoe customisation app, packaging and art direction.

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