Charlotte Tilbury
Owns
Beauty Magic Mirror - Augmented Reality
Branding, Packaging, Website & App UI, UX design
Client
Charlotte Tilbury
Team
Holition
My Role
UI, UX, Art Direction and Virtual Cosmetics
Awards
RetailWeek Tech award 2017 - Instore Innovation
Countries:
London, Hong Kong, Dubai, Kuwait & Doha
Client
Owns Ltd
Services
Branding, Packaging, Website & App UI, UX design
Web Development
Make Agency, London
Awards
Talent award 2017 (Overall design - UK winner)
Project Brief
Holition was invited by world-renowned make up artist, Charlotte Tilbury to create and develop two interactive Magic Mirrors for the launch of Charlotte’s flagship store in London’s Westfield Shepherds Bush. Each full view touchscreen Magic Mirror lets customers ‘try on’ virtually each one of Charlotte's famous 10 Makeup Looks.
All the looks, including Bombshell, Vintage Vamp and Dolce Vita, are simulated using Holition’s highly advanced real-time tracking and realistic visualisation in combination with skin tone detection and a recommendation process for suggesting a best look. Each look takes into account the customer's skin colour and tones, thereby achieving a perfect natural blend. The full range of products are available for try on including foundation, blusher, eye shadow, eyeliner, mascara, lipliner, lipstick and contouring techniques.
Holition's team worked alongside Charlotte Tilbury’s makeup artists to learn how makeup is applied, including the layering and blending. This was then carefully replicated digitally to create a realistic visualisation. Users can even try on all 10 looks in 40 seconds, take a snapshot and email their preferred choice.
Project Brief
Owns, a London-based contemporary footwear label inspired to innovate by ideas which have found their most recent expression in present culture. With a target audience who believe in bending stereotypes about gender, sexuality and masculinity; Owns footwear project creates new relationships and allows customers to participate in the process of shoemaking. Their revolutionary concept juxtaposes modern technology with traditional shoe manufacture.
Mr.Grover was approached by the owners to work on an integrated branding solution which involved branding, website & app UI, Ux Design, shoe customisation app, packaging and art direction.
