La Mer

Owns

Augmented reality tutorial app - UI & UX design

Branding, Packaging, Website & App UI, UX design

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Discover the legendary healing powers of La Mer.

Using AR tutorials, experience the essentials of your luxury skincare regime. 

We at Owns wish to create shoes with no rules of gender, sexuality and masculinity.

Project Brief

La Mer, is well known for its miraculous and luxurious skin-care products. Through a consumer research they conducted, La Mer observed that their users were actually not using the products in the most efficient manner. Hence they approached Holition to ideate and create a solution for the above.

 

We came up with the solution of using real-time augmented reality tutorials, which guide and educte the users in an immersive manner. The app tracks user's face to give realtime tutorials for the correct application of its legendary products, recommendations and reminders to use the products.

 

The design tone-of-voice is minimal and crisp to resonate the brand's understated luxury.

Project Brief

Owns, a London-based contemporary footwear label inspired to innovate by ideas which have found their most recent expression in present culture. With a target audience who believe in bending stereotypes about gender, sexuality and masculinity; Owns footwear project creates new relationships and allows customers to participate in the process of shoemaking. Their revolutionary concept juxtaposes modern technology with traditional shoe manufacture.

 

Mr.Grover was approached by the owners to work on an integrated branding solution which involved branding, website & app UI, Ux Design, shoe customisation app, packaging and art direction.

SERVICES

UX Design

UI Design

Augmented Reality Tutorials

Development

 

 

 

Services

Branding, Packaging, Website & App UI, UX design

 

 

 

TEAM

Holition Creative

& Tech department

 

 

 

Web Development

Make Agency, London

 

 

 

ROLE

Senior Digital designer,

Holitionn

 

 

 

Web Development

Make Agency, London

 

 

 

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PRODUCT PAGE DESIGNS

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REGIMEN PAGE DESIGNS

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PRESS 'APPLY' TO START REAL TIME AR TUTORIALS

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AR TUTORIALS ON A USER'S FACE IN REAL TIME

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