JOIN THE FRONT ROW

JOIN THE

FRONT ROW

MA14 - Augmented reality fashion show app

CONCEPT

‘MA14 - Join the front row’ is an augmented reality app developed by Chirag Grover & Tanisha Arora in collaboration with Holition & Myshoppingspy.com.

The idea was to re-create the London College of Fashion’s MA14 graduation show’s experience on your palms. The app uses 3D fashion models that will literally pop-up in your palms, and thus gives the user a chance to experience the show-stopper outfits from the actual show in their hands. Not only can they see them, but also they can actually make the models bigger or smaller to gather more details of the garment, they can read more about the designers, their inspiration for the collection and a link to their personal websites where they could interact with them or buy the outfits.

This app was Mr.Grover’s first step into digital designing back in February 2014. Produced as a student project, this app won a competition organised by Holition, leading him to a job at the company since.

CONCEPT

‘MA14 - Join the front row’ is an augmented reality app developed by Chirag Grover & Tanisha Arora in collaboration with Holition & Myshoppingspy.com.

The idea was to re-create the London College of Fashion’s MA14 graduation show’s experience on your palms. The app uses 3D fashion models that will literally pop-up in your palms, and thus gives the user a chance to experience the show-stopper outfits from the actual show in their hands. Not only can they see them, but also they can actually make the models bigger or smaller to gather more details of the garment, they can read more about the designers, their inspiration for the collection and a link to their personal websites where they could interact with them or buy the outfits.

This app was Mr.Grover’s first step into digital designing back in February 2014. Produced as a student project, this app won a competition organised by Holition, leading him to a job at the company since.

HOW DOES IT WORK ?

1. Download the ma14 app & print the mini catwalk card.

2. Point your ipad/iphone at the marker on the card

3. Voila ! A 3d virtual model will pop up on the catwalk you're holding in

Your hand right now. Enjoy the show.

HOW DOES IT WORK ?

1. Download the ma14 app & print the mini

catwalk card.

2. Point device on the MA14 logo on the card

3. Voila ! A virtual model will pop up on catwalk

you're holding in your hand right now.